Deodorant ads - denver - axe - set wet - all

hey, sorry guys for posting this but could not resist. STOP MAKING STUPID CLONE ADS OF THE SAME TYPE, NOBODY REMEMBERS WHICH ONE IS WHICH.

there is no brand value addition, neither does most people care for the deo brand after seeing those girls in skimpy clothes.

Prachi Desai and farhan akhtar new pure it marvella

This ad shows the power of chemistry, not only in cinema but advertisements as well. It is pleasant and fresh. There is no high funda lecture or gyaan or tagline in the ad, its simple and to the point. Brilliant execution by the ad makers and concept is good as well. The couple looks like a real couple, an absolute treat, refreshes ROCK ON memories.

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect

havells fan - Rajesh Khanna ad

Havells is coming with one brilliant ad after another. Its past advertisements have drawn attention and entertained us during the breaks in the IPL 2012
http://indianadvertisementreview.blogspot.com/2012/04/havell-fans-bijli-ad.html
This ad brings a strong emotional component and very cleverly delivers the message. Rajesh Khanna looks old but gracious, his voice over brings out a strong emotive message. The ad will definitely connect with masses and especially his fans. It has been shot and edited beautifully too. A loud applause for the ad agency making such great ads- Lowe Lintas.

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect

Idea ad- Abhishek Bachchan- car finder

This ad is part of a series of ads having the same backdrop of Abhishek Bachchan sitting in "heaven" and promoting IDEA 3G apps and services through absurd logic and poorly writen cliched dialogues like "... karna is old idea". Here, I would talk only about the one in which  Abhishek Bachchan makes even a sardar unfunny. Sardar's are associated with energy and fun in our country but this ad has made such classic ingredient stale. Abhishek Bachchan, if you are listening, please stop this barrage of over used IDEA concept ads, it used to be funny and intelligent once, not anymore. The ad is devoid of any humor at all and calling the concept or storyline as even slightly intelligent would be a joke. Watching the ad again and again frustrates and bachchan junior's smug expression doesn't help. The ad fails to deliver any message or value to the customer. 

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect

celkon ad - Virat Kohli

firstly, dignifying this ad with a review is the most generous gesture I can do for this company and watching the ad is the most painful activity you can endure. This ad is as bad as they get before somebody realizes and dumps it. It doesn't make sense to discuss the factors we generally discuss but on a final note I would say that people who value 32 movies more than common sense would definitely buy the handset.

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect