Sunday, April 22, 2012

Havell fans - BIJLI ad

The first time I watched it, I chuckled. I still enjoy it somewhat- because the ad is inherently entertaining. It has the basic ingredients of a bollywood hit- beautiful girl, item number, hooligans, catchy tune, singing and dancing, little drama and some comedy. despite so much thrown into this small ad time, it still communicates the brand and message beautifully- "Havells fan bijli ko bachata hai" i.e. saves electricity.

 Ratings

Overall
Torture
Appalling
Bad
Acceptable
Watchable
Enjoyable
Awesome
1st Few Views
Torture
Appalling
Bad
Acceptable
Watchable
Enjoyable
Awesome
After Repeated Views
Torture
Appalling
Bad
Acceptable
Watchable
Enjoyable
Awesome
Entertainment
Torture
Appalling
Bad
Acceptable
Watchable
Enjoyable
Awesome
Intelligence/Smartness
Super Bad!!!
Negative
No
Neutral
Somewhat
Goodish
Perfect
Impact On Brand
Super Bad!!!
Negative
No
Neutral
Somewhat
Goodish
Perfect
Communicates The Message
Super Bad!!!
Negative
No
Neutral
Somewhat
Goodish
Perfect
               

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