This
ad is part of a series of ads having the same backdrop of Abhishek Bachchan sitting in "heaven" and promoting IDEA 3G apps and services through absurd logic and poorly writen cliched dialogues like "... karna is old idea". Here, I would talk only about the one in which
Abhishek Bachchan standing at the gates and assessing the newcomers to heaven. Abhishek Bachchan catches the plumber who for some reason pretends as a soldier, lying using a lie detector app on his phone. The ad is devoid of any humor at all and calling the concept or storyline as even slightly intelligent would be a joke. Watching the ad again and again frustrates and bachchan junior's smug expression doesn't help. The ad fails to deliver any message or value to the customer.
Overall
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Torture
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Appalling
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Bad
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Acceptable
|
Watchable
|
Enjoyable
|
Awesome
|
1st Few Views
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Torture
|
Appalling
|
Bad
|
Acceptable
|
Watchable
|
Enjoyable
|
Awesome
|
After Repeated Views
|
Torture
|
Appalling
|
Bad
|
Acceptable
|
Watchable
|
Enjoyable
|
Awesome
|
Entertainment
|
Torture
|
Appalling
|
Bad
|
Acceptable
|
Watchable
|
Enjoyable
|
Awesome
|
Intelligence/Smartness
|
Super Bad!!!
|
Negative
|
No
|
Neutral
|
Somewhat
|
Goodish
|
Perfect
|
Impact On Brand
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Super Bad!!!
|
Negative
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No
|
Neutral
|
Somewhat
|
Goodish
|
Perfect
|
Communicates The Message
|
Super Bad!!!
|
Negative
|
No
|
Neutral
|
Somewhat
|
Goodish
|
Perfect
|
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