this is the only one in the series of the new IDEA heavenly apps ad, that is actually watchable and does not irritate you to the core. But this fact is due to the presence of our stereotypical portrayal of beloved Gujjus and not a bit due to the ever so smug looking Abhishek Bachchan. After few views, this ad also starts to get on your nerves like all others in the series. One quick off the topic remark: what the hell are the marketing department of Idea doing, can't they see the damage inflicted by such poor ads on the overall brand perception. wake up!!!
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Overall
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Torture
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Appalling
|
Bad
|
Acceptable
|
Watchable
|
Enjoyable
|
Awesome
|
|
1st Few Views
|
Torture
|
Appalling
|
Bad
|
Acceptable
|
Watchable
|
Enjoyable
|
Awesome
|
|
After Repeated Views
|
Torture
|
Appalling
|
Bad
|
Acceptable
|
Watchable
|
Enjoyable
|
Awesome
|
|
Entertainment
|
Torture
|
Appalling
|
Bad
|
Acceptable
|
Watchable
|
Enjoyable
|
Awesome
|
|
Intelligence/Smartness
|
Super Bad!!!
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Negative
|
No
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Neutral
|
Somewhat
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Goodish
|
Perfect
|
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Impact On Brand
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Super Bad!!!
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Negative
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No
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Neutral
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Somewhat
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Goodish
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Perfect
|
|
Communicates The Message
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Super Bad!!!
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Negative
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No
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Neutral
|
Somewhat
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Goodish
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Perfect
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