Tata Docomo - Ranbir Kapoor - internet speed ad

This ad is part of a series of ads having the same backdrop of a restaurant with a wicked and conniving owner. Here, I would talk only about the one in which Ranbir Kapoor is shown serving the patrons by a very small spoon and that too by taking his own sweet time. The ad is inherently funny and all the actors do a superb job. The expressions of the patrons are exactly what one feels with the slow internet speed, frustrated but helpless. The ad delivers the message clearly and cleverly. This ad is a classical example of subtle humour that is rarely used in Indian ad space.

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect