Monday, April 23, 2012

Frooti - siddharth - "say it sid" ad


Despite the fact that the ad has no new concept, it seems so fresh. It has the colourful, energetic and youthful  feel without going overboard. Siddharth is looking as handsome as ever and the shot where he is supposed to be drinking Frooti seems genuine( unlike the Mirinda ad where it looks like Asin doesn't want a single drop to go down her throat). The message that frooti wants to send through its recent campaigning is its relevance to youth and that it not childish but youthful to drink Frooti. The biggest achievement, After multiple views also, I wait for the frooti jingle - "mango frooti fresh n juicy"...

Overall
Torture
Appalling
Bad
Acceptable
Watchable
Enjoyable
Awesome
1st Few Views
Torture
Appalling
Bad
Acceptable
Watchable
Enjoyable
Awesome
After Repeated Views
Torture
Appalling
Bad
Acceptable
Watchable
Enjoyable
Awesome
Entertainment
Torture
Appalling
Bad
Acceptable
Watchable
Enjoyable
Awesome
Intelligence/Smartness
Super Bad!!!
Negative
No
Neutral
Somewhat
Goodish
Perfect
Impact On Brand
Super Bad!!!
Negative
No
Neutral
Somewhat
Goodish
Perfect
Communicates The Message
Super Bad!!!
Negative
No
Neutral
Somewhat
Goodish
Perfect

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