idea heavenly app series - car finder - TV - movie - all apps

I was really tired of reviewing the slew of IDEA heavenly app series ads. I really don't know how many of those are there. The main factor being none are worth reviewing, the only reason I am reviewing them is that they are bringing in the maximum traffic!!!
I was as surprised as you are...speechless...It will take me some time to delve into the reasons and will get back to you on this.
As for these ads,mentioned in the title, all are worthless, unimaginative and painful to watch. In fact, they kill the joy of IPL.

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect

Abhishek Bachchan - IDEA heavenly app series - aditya birla money

this is the only one in the series of the new IDEA heavenly apps ad, that is actually watchable and does not irritate you to the core. But this fact is due to the presence of our stereotypical portrayal of beloved Gujjus and not a bit due to the ever so smug looking Abhishek Bachchan. After few views, this ad also starts to get on your nerves like all others in the series. One quick off the topic remark: what the hell are the marketing department of Idea doing, can't they see the damage inflicted by such poor ads on the overall brand perception. wake up!!!

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect

Idea ad- Abhishek Bachchan- car finder

This ad is part of a series of ads having the same backdrop of Abhishek Bachchan sitting in "heaven" and promoting IDEA 3G apps and services through absurd logic and poorly writen cliched dialogues like "... karna is old idea". Here, I would talk only about the one in which  Abhishek Bachchan makes even a sardar unfunny. Sardar's are associated with energy and fun in our country but this ad has made such classic ingredient stale. Abhishek Bachchan, if you are listening, please stop this barrage of over used IDEA concept ads, it used to be funny and intelligent once, not anymore. The ad is devoid of any humor at all and calling the concept or storyline as even slightly intelligent would be a joke. Watching the ad again and again frustrates and bachchan junior's smug expression doesn't help. The ad fails to deliver any message or value to the customer. 

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect

Abhishek Bachchan - IDEA heavenly app series - Lie detector

This ad is part of a series of ads having the same backdrop of Abhishek Bachchan sitting in "heaven" and promoting IDEA 3G apps and services through absurd logic and poorly writen cliched dialogues like "... karna is old idea". Here, I would talk only about the one in which  Abhishek Bachchan standing at the gates and assessing the newcomers to heaven. Abhishek Bachchan catches the plumber who for some reason pretends as a soldier, lying using a lie detector app on his phone. The ad is devoid of any humor at all and calling the concept or storyline as even slightly intelligent would be a joke. Watching the ad again and again frustrates and bachchan junior's smug expression doesn't help. The ad fails to deliver any message or value to the customer.

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect