idea heavenly app series - car finder - TV - movie - all apps

I was really tired of reviewing the slew of IDEA heavenly app series ads. I really don't know how many of those are there. The main factor being none are worth reviewing, the only reason I am reviewing them is that they are bringing in the maximum traffic!!!
I was as surprised as you are...speechless...It will take me some time to delve into the reasons and will get back to you on this.
As for these ads,mentioned in the title, all are worthless, unimaginative and painful to watch. In fact, they kill the joy of IPL.

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect

Abhishek Bachchan - IDEA heavenly app series - aditya birla money

this is the only one in the series of the new IDEA heavenly apps ad, that is actually watchable and does not irritate you to the core. But this fact is due to the presence of our stereotypical portrayal of beloved Gujjus and not a bit due to the ever so smug looking Abhishek Bachchan. After few views, this ad also starts to get on your nerves like all others in the series. One quick off the topic remark: what the hell are the marketing department of Idea doing, can't they see the damage inflicted by such poor ads on the overall brand perception. wake up!!!

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect