maaza ads of this series focus on the fun factor as always, in fact this series is part of their long ongoing campaign of ads that seem to position it as mango replacement more than anything. this strategy has worked for maaza, it is the most favoured in its category - mango and sugar based beverage. (i am saying this on the basis of a survey conducted by one of my b-school classmate who is a keen and enthusiastic marketing student). these ads are funny and feel fresh despite the old message.the concepts of these ads is good enough and is shot nicely too. as expected, i was tempted to drink a maaza and got one while writing this one...
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