Idea ad- Abhishek Bachchan- car finder

This ad is part of a series of ads having the same backdrop of Abhishek Bachchan sitting in "heaven" and promoting IDEA 3G apps and services through absurd logic and poorly writen cliched dialogues like "... karna is old idea". Here, I would talk only about the one in which  Abhishek Bachchan makes even a sardar unfunny. Sardar's are associated with energy and fun in our country but this ad has made such classic ingredient stale. Abhishek Bachchan, if you are listening, please stop this barrage of over used IDEA concept ads, it used to be funny and intelligent once, not anymore. The ad is devoid of any humor at all and calling the concept or storyline as even slightly intelligent would be a joke. Watching the ad again and again frustrates and bachchan junior's smug expression doesn't help. The ad fails to deliver any message or value to the customer. 

Overall	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
1st Few Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
After Repeated Views	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Entertainment	Torture	Appalling	Bad	Acceptable	Watchable	Enjoyable	Awesome
Intelligence/Smartness	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Impact On Brand	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect
Communicates The Message	Super Bad!!!	Negative	No	Neutral	Somewhat	Goodish	Perfect